The Clothing Brand The Situation Wasn't Allowed To Wear On Jersey Shore

In the heyday of "Jersey Shore," Mike Sorrentino was asked by clothing brand Abercrombie & Fitch to not wear their clothing on the show. According to ABC News, A&F reportedly offered $10,000 to the reality star to wear any brand but theirs while filming after Sorrentino appeared in multiple episodes rocking their clothes. "We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," the company said in a statement in 2011.

The company's negative comments about the show led "Big Daddy Sitch" to raise an eyebrow when the brand went on to seemingly parody his nickname by making graphic tees with the phrase "The Fitchuation." Sorrentino, who was selling his own Situation-themed merch, filed a lawsuit claiming that Abercrombie & Fitch had committed trademark infringement, unfair competition, false advertising, injury to business reputation and misappropriation of likeness, according to The Hollywood Reporter.

The legal drama between Fitch and The Sitch ended with Sorrentino losing his suit against the company. According to THR, U.S. District Judge John O'Sullivan ruled that there was no evidence that A&F was "palming off" its product as Sorrentino's. The court also ruled that it found no discernible relationship between the word "situation" and Sorrentino's apparel or entertainment services.

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